E Commerce businesses are the future – especially since the outbreak of Covid-19. Consumers and entrepreneurs are beginning to understand the importance of keeping distance and buying stuff online. Those interested in penetrating the UAE market should definitely consider setting up an e commerce business in UAE as an option that promises a lot as we venture deep into the digital age.
In this blog, we talk about the top 5 tips you should look into before an e commerce company formation in UAE.
1. Know What You’re Diving Into
You might dream of having a business model similar to Amazon and Alibaba, and receiving thousands of orders. The truth is, they are industry leaders and trendsetters. They were the first to leverage the capabilities of e commerce and are responsible for generating billions of dollars in revenue every year.
Having said that, you need to not only conduct research and analysis on your business as well as your competitors. Decide on whether you want to have a product based e commerce business, such as selling chocolates or gift items or a service based, such as subscription to an online course or program.
2. Focus On A Niche
After doing ample research, you should be able to pin point your niche – your category of focus. You should select your niche by taking into consideration your budget, resources, and expertise. An e commerce company formation in UAE should ideally be in a niche that is not saturated – like the food industry.
In the age of digital media, you can use social media influencers in a bid to give your newly found e commerce business some traction.
3. Build Your Brand
There are so many excellent examples of brands with whom consumers resonate and feel connected. Take the examples of Think Crucial and Everytable, two emerging e commerce brands that have put their consumer at the heart of their messaging.
So, to truly stand out, your brand needs to be unique and trendy at the same time.
4. Register Your Business
Now is the time to fulfill the legal requirements of a company formation in UAE. Register your e commerce business in one of the seven Emirates. Registering your business gives you a trade license, certificate of incorporation, visa, bank account opening and other facilities.
5. Invest In Advertising
Once your e commerce store is up and running, you should invest in advertising it to your relevant audience. The beauty about digital advertising is every penny you spend is measurable. To get engagement, utilize social media platforms, and to get direct customers, you’d be better off using paid search campaigns on search engines.
Coronavirus has forced businesses to think of other ways to connect with their customer base. E commerce has certainly been one of them. If you have inquiries related to setting up an e commerce business in UAE, reach us out here.
